But I would like to point out something.......in SEO EVERYTHING is important!
You can't skip one area, they are all important.
Google has 200+ ranking factors. Why 200+? Because they all factor in. Google thinks they are all important and you should too.
On Page, off page, site structure, page load times, fresh content, social signals......etc
They are all important. If you want to rank, you need to work hard and cover all your bases.
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