Saturday, August 7, 2010

Social Media - Non profit Benefits

Here's a great article on showing how Social Media can benefit non-profit organizations.

Can Social Media Save Nonprofits ?

There's some excellent points here to consider.

Thursday, August 5, 2010

Social Media - Google Places Let's Owners Respond

Social Media is about engagement. That means a 2 way conversation between people or between a business and a person. Google Places is now allowing for 2 way conversation.

If you are a verified business, you can now respond to reviews posted directly to Google Places.

Here's a great article that discusses this development.

Google Places Lets Businesses Respond

This is another example of how Google is becoming more and more important in all aspects of New Media and Social Media .

Are you a Verified Business on Google Places?

Wednesday, August 4, 2010

Social Media - Foursquare in WSJ

As Social Media continues to explode, more and more 'mainstream' media are reporting on the growing trends.

Here's a great article on Foursquare in the Wall Street Journal .

The article is Getting Customers to 'Check In' With Foursquare

It is a great example of how businesses can use Foursquare to evangelize their business to others.

What ways can you use Foursquare to help your business?

Tuesday, August 3, 2010

Social Media - Too Much of a good Thing

When your planning any New Media or Social Media effort you need to plan for it to be successful. What will you do if the marketing works? How much do you want it to work?

Here's an article about businesses that are using Groupon and find a little to much success.

Groupon Success and The Gamble

What these businesses failed to do was to plan for the success of the promotion. Keep in mind your plan in case of overwhelming success. How will you handle it?

Monday, August 2, 2010

Social Media - More People Spending time on Social Media

There's a new Neilsen survey out that shows how fast Social Media use is growing.

Here's a link to the article Americans Spending more Time on Facebook, etc

What's this mean for your business? It means you need to go where the people are and the people are on Facebook and other social media platforms.

Social Media is now a must in your marketing plan. So how are you adjusting your marketing plans to adjust to this rapidly changing landscape?