Saturday, July 31, 2010

Social Media - Consistency Baby

If you start a Social Media campaign.......facebook, twitter, blog etc. they you need to take the time to keep it up.

Social Media is a cumulative process. Each post, each interaction builds on the last. Lose the momentum and its hard to get back.

Doing a little everyday is better than doing alot once in awhile.

If you start it and keep it up, you will see results.

Friday, July 30, 2010

Social Media - Greater than the sum of its parts

If you do one thing today to improve your Social Media education.....

read this article Social Media is Measured by the sum of its parts.

Excellent stuff there.

Thursday, July 29, 2010

Social Media - NPO's adopting Social Media

It seems that the Non-profit sector, which runs on strong relationships with its donors, has figured out that Social Media is effective at getting the word out.

As this article states.

Because of the ability for Social Media to create a long term relationship NPO's will increasingly find ways to use it in their communications plans.

How are the NPO's you support using Social Media to get the word out to you?

Wednesday, July 28, 2010

Social Media - Billboards can be social

There are great opportunities to combine traditional media and Social Media.

There is a campaign going on for Radio 104.5 to grow 'likes' on Facebook. So far they have over 10,800 fans.

One way they are doing it is with these mobile billboards on buses.



They are driving traffic both to the radio station and to Facebook. As they build listeners, they are also building a permission based marketing asset for their company.

What creative ways have you thought of to combine your traditional and new media efforts?

Tuesday, July 27, 2010

Social Media - Forrester Report - Importance of Product Reviews

Forrester's latest report on Social Media contains some really good info.

You can read a great summary of it HERE .

The report gives some great information on the ROI of Social Media . Here's a quote and an idea from the report: "Financial ROI, for example, can be measured in terms of online coupon redemption, but also in other ways. He gives the example of online retailer Petco.com. It has found that 'Products with reviews have return rates that are 20% lower than those without reviews - and the return rate is 45% lower for products with more than 25 reviews - saving on shipping, restocking, and customer service costs.' "

So product reviews are important. The more a product is reviewed the less returns the retailer has. That's great information.

Here's a question: How many of your products are reviewed on your Google Places listing?

Monday, July 26, 2010

Social Media - How's Your Google Places Listing?

For any small business that wants to have a successful Social Media campaign, one of the foundations that must be strong is the Google Places listing.

Ever business owner needs to claim and manage their listing. This is essential to Social Media success. The Google Places listing allows a business to be seen in the most important directory on the web. This is the information Google ranks as being the most important about the business.

No with the New Google Places Mobile ap for Andriod Places is becoming even more powerful.

Take the time today to claim your Google Places listing.