Monday, December 26, 2011

Social Media - Local SEO - Put phone on Homepage!

According to this report "13% of Business Websites Have phone number on Homepage!"

Really? 13%?

Ok folks....go to your webpage......look to see if your phone number is on the homepage.....

If it is not......stop what you are doing.....call your web person....Have them do it TODAY!

40% of your traffic is mobile......those people want to get ahold of you.

Please make it easy for them to do it.

That will be the most important change you make in 2012!


Tuesday, December 20, 2011

Google+ continues to change Marketing

Check out this article.....

Google Brand pages in search results....

I did a search for Engage Media LLC

Look at what showed up



We are not a major brand and our page is showing up.

When people search for your business....your brand page will show up now.
Now that there's multiple managers for a page........

Go get your brand page!


Tuesday, December 13, 2011

SEO - Everything is Important

Everyday there is more and more written about SEO. It's a popular topic!

But I would like to point out something.......in SEO EVERYTHING is important!

You can't skip one area, they are all important.

Google has 200+ ranking factors. Why 200+? Because they all factor in. Google thinks they are all important and you should too.

On Page, off page, site structure, page load times, fresh content, social signals......etc

They are all important. If you want to rank, you need to work hard and cover all your bases.


Wednesday, November 9, 2011

Reason to Not Start A Google+ Page for your Business YET!

Google+ launched pages the other day.......

But do not rush to start one just yet......

There's some basics missing and you need to know the pit falls....

1. The account can only be managed by 1 person from a personal account. No group or multi management. This is a must. I do not want a company page under an employees account. If your the owner of a small business, go ahead claim your page...bigger businesses should wait.

2. No verification process for confirming the true identity of a business. Is that really Coca-Cola's page or not?

3. No analytics!

4. No video integration.

5. No notifications.

6. No tie in to places page.

Just wait....give it a few weeks or a month or two and Google will enhance and make this new real-estate a must have for all businesses.

Monday, November 7, 2011

Google+ Company Pages are a Game changer

They have finally arrived.

Google+ Business pages.

Create yours here:

Why is this a game changer? Several reasons:

1. Google giving business more real estate inside the googleverse to own and control.
2. Related links will have high link juice.
3. Will become the default location for your company in G+ searches.
4. Will eventually be tied to Google places.
5. Provide a chance for segmented communication with all your followers. No need to send the same message to everyone.

When Google gives your real estate it is smart to claim it and max out it's usefulness.

Check out our Google+ Business Page HERE!!!!! Circle Us!

Thursday, November 3, 2011

Google Search Engine gets a Caffeine Boost 11-3-11

Google announced today a change to algorithm that is basically a booster shot for the Google Caffeine change of last year.

The official word on it is HERE

So what does this mean to you? Well they say it will impact 35% of all searches, so chances are that means your site.

How do you make sure that you benefit from the change?

1. Frequent updating of your site. Fresh is best. If you do not have a blog integrated into your homepage.....now is the time to do so.

2. Freshness! Opps I said it again.....well I meant it.

The days of static sites are overall.

Wednesday, October 5, 2011

Steve Jobs - a Visionary Lost

The world lost a true visionary today. Steve Jobs had what I consider to be the most important gift in the world....the ability to see the future and attempt to make it happen. Sometimes he succeeded and sometimes he failed, but he never stopped trying.

He will be missed for that vision.